PPL stands for pay-per-lead. This type of advertising is a cost per acquisition model, where the advertiser pays the publisher or website owner every time we refer a lead to them. The advertiser also gets credit when that person becomes a customer or client. PPL programs are often used by companies with products and services that do not require an upfront fee, but they can be effective in other industries as well!
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How PPL works
The advertiser pays a fixed amount per lead or conversion to the publisher, which usually ranges from $0.25-$60 depending on the industry and offer being advertised. This means that if an ad converts at 0.01%, then it costs at least $25 and up to $6000 per customer.
It sounds like a great idea in theory, but because you are paying for every conversion (even those who don’t convert), advertisers often have trouble getting their money’s worth with PPL advertising campaigns… so they’re not always used very often by companies looking to create lasting relationships with customers – rather than just get them now quickly and cheaply as possible – without any long-term investment in marketing strategy or research.”
Benefits of PPL advertising:
You are only charged when people do purchase your offer. This means that you can spend $25 and end up getting one customer, or spend $1000 on advertising and get 25 customers. The amounts vary depending on the industry, but it is a much better deal for advertisers who want to create lasting relationships with their customers instead of just trying to make money quickly by trapping them in an impulse buy.
The key word here is “lasting”. It’s not about making quick sales at all costs now – it’s about focusing more on creating long-term relationships so that people come back again and again because they know what to expect from both the product/service as well as the company itself.
